Of course, sharing our stories and experiences with others is not a new phenomenon. Such social interchanges have been going on for many centuries. And the more emotive a topic is, the more inclined we feel to tell others. The new technology just makes it quicker to bring our stories to others.
According to a study by Professor Jonah Berger, an expert in viral marketing, feelings such as amusement or anger are more likely to influence someone to share something online. That’s because they’re the emotions that arouse our brains the most. He says, “If something makes you angry as opposed to sad, for example, you’re more likely to share it with your family and friends because you’re fired up.”
Another arousing feeling is fear. As a result, it may come as no surprise that people often turn to social media for medical advice. In fact, a 2012 poll by PricewaterhouseCoopers found that a third of adults quizzed turned to social media to share symptoms or look for medical advice.