It’s no secret that small, independent businesses often suffer at the hands of large corporations. But when one shop owner in England found himself on the wrong end of a court order over his store’s name, he decided he wasn’t going to sit and take it. Instead, he resolved the situation in the most hilariously perfect way possible.
Jel Singh Nagra, 42, lives in North Tyneside, a borough located in the north east of England. There, he runs a local grocery shop which was once called Singhsbury’s. And if you’re familiar with U.K. supermarkets, you’ll realize why his shop name drew such ire.
Yes, Singhsbury’s is of course a perfect riff on the popular U.K. supermarket chain Sainsbury’s. And while pretty much everyone found the name of Nagra’s store rightly hilarious, it seems that the company itself didn’t take too kindly to the adaptation of its name.