However, his family wanted Bhardwaj to have a more stable career. “No one in the family, especially a boy, was to go to college or to study something other than car mechanics or business,” Bhardwaj told Snap.pa. But he was determined to pursue his dreams. He quit college and began making more tie-dye shirts, using his family’s garage as his base of operations. He called his brand Ratchet Clothing.
By 2013 he had created an online shop for Ratchet Clothing, plus several social media accounts to advertise his work. And suddenly things took off. “I never intended to make a career out of it,” he told newspaper the Nottingham Post in 2018. “My friends encouraged me to start a Facebook page for my designs. I didn’t really sell many at first, but it kind of all grew from there.”
It certainly did. Bhardwaj’s designs were like nothing else on the market, and suddenly Ratchet Clothing was bringing in big money. In its first three years of operation the company generated a million pounds in sales, and Bhardwaj was able to open up a shop in his hometown. And in 2014 he received his first celebrity customer.